The Row Size Numbers Explained: Margaux 10, 12, 15 and Beyond
Most luxury houses reach for adjectives when they name their sizes. A Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo: and none of them means anything you can measure. The Row does something quietly different across a large part of its line, and once you notice it the whole catalogue becomes easier to read. The number attached to a model name gives the bag’s width in inches. Margaux 10 is ten inches across. Margaux 12 measures twelve. That single fact does more practical work than any amount of styling copy, and it is the through-line of this explainer.
The convention reaches well beyond the flagship. The roll call runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Look at the decimals, since nobody writes 15.75 unless the figure is intended literally. What follows sets out how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, stated simply
Read the number in the name, add the word inches, and that is the width you get. That is the system in full, applied consistently enough across the numbered families that it deserves to be treated as a rule rather than a coincidence. It is unusually honest labelling, because it erases the gap between what a size sounds like and what it measures. A Small at one house can be roomier than a Medium at another, yet ten inches is ten inches anywhere. If you are comparing The Row bags with something you already own, the comparison becomes arithmetic rather than guesswork. It also explains how the brand can run four sizes of a single silhouette without confusing anyone.
| Model | The size number, as width | Published dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft row-fashion.com/shoulder-bags Margaux 15 | 15 in | Width by name; measurements not listed |
| Margaux Shoulder 12 | 12 in by name | 14.75 x 9 x 5 in, the exception to the rule |
| Margaux 17 | 17 in | Approximately 17 x 12 x 9 in |
| India 10.00 | 10 in | Not published officially |
| India 12.00 | 12 in | Not officially published |
| India 15.75 | 15.75 in | No official figures published |
| Agnes 12 | 12 in | Only the width, taken from the name |
| Agnes 15 | 15 in | Width from the name only |
| Marlo 12 | 12 in | Width from the name; nothing further listed |
| Marlo 14 | 14 in | Width from the name only |
| Sofia 8.75 | 8.75 in | Archive model, not officially listed |
| Sofia 10 | 10 in | Archive model; not listed officially |
What the number misses
Width is only one of three dimensions, and the other two scale with it in no predictable way at all. Look at the two Soft Margaux sizes that have official figures behind them, since the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth stays identical at 7.5 inches, so the bigger bag is no proportional enlargement of the smaller one. What changes is the height, which grows by two inches, and the width, which grows by the same. What that means in use is that a size up delivers a taller opening and more length rather than extra depth. Anyone assuming the 12 will swallow twice as much as the 10 will find the difference smaller than the numbers imply.
Handle drop holds steady too, at five inches on both Soft Margaux sizes, one more detail the model number does not mention. Five inches gives you a hand-carry or crook-of-the-elbow drop and not a shoulder one, which is why both sizes ship with a removable shoulder strap. Fittings inside differ as well: a single card slot on the 10, while the 12 adds a second plus a zip pocket. Day to day, details like those count for more than an inch of width. Use the number to place the bag on a scale, then read the specification to learn what it does.
The Margaux Shoulder 12, the place the rule bends
A single current model breaks the pattern, and it deserves to be said out loud rather than quietly. The Margaux Shoulder 12 carries a twelve in its name, but the brand gives its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than a literal external measurement on this one. It squares with the silhouette itself, a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a plain scaling-up of the tote. So generalise the lesson, and use the number as a starting point before confirming against published dimensions and committing. If a listing offers no dimensions at all, the number is an indication and not a measurement.
What those widths actually hold
The step most guides miss is translating inches into daily use. A bag under ten inches wide is a phone, cardholder, keys and lipstick affair, which is the province of the Sofia 8.75 and of the small clutches. Ten inches is the classic small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is the point where a bag begins absorbing a paperback, a small notebook, a folded scarf and a full-size wallet together. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, is a weekend and travel size rather than an everyday one.
- 8.75 to 10 in: evening use, errands and any occasion where you want the bag to vanish.
- 12 in: the most versatile width in the line and the one most buyers settle on.
- 14 to 15 in: work, travel to work and days when other people’s things travel with you.
- 17 in: travel and overnight trips, where the soft structure is a feature rather than a compromise.
Price rises with width, but material moves faster
Size and price move together, though not as steeply as you might expect. Take observed 2026 market prices: the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs around $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a much larger step for the same two inches. Bigger leaps come from material than from size: India 10.00 is $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. Where spend is being optimised, material is the bigger financial decision and width the bigger practical one.
The bags with no number
Much of the line sits outside this system, and it is the mixing of the two conventions that causes the confusion. The Park Tote family uses words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90’s Bag, the Half Moon and the Bourse Clutch carry no size indication at all. For those the dimensions are the only guide, so the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. Archive models follow no rule either, and the Camden measures roughly 9 x 12.5 x 5.25 in despite bearing no number. The N/S and E/W prefixes are shorthand for orientation, commonly read as north-south for taller shapes and east-west for wider ones.
Making the decision from the inches
The practical value of a literal sizing system is that you can test it before you buy. Take a bag you already own and like, measure it, and set its width against the number in the model name you are considering. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for soft sides. Keep in mind that most of these are unstructured shapes, which is why a bag looks smaller empty and fuller in use than any flat measurement suggests. When you are between sizes on a soft silhouette, the smaller one tends to look better and the larger one tends to work better. The genuine choice in front of you is that trade-off and not the number itself, whenever you buy row handbags in a numbered family.